- We believe in doing good by doing well. - We believe that social capital is the key to unlocking financial capital.
- We want to learn from experts in order to become experts and make more money.
- We view financial independence as a path to leadership and sustainable businesses.
- We recognize that there is information that we as Black/Brown women have not historically had access to and we plan to gain access to it together, strategically.
- We believe that access to capital, healthcare, professional services, and a network of women founders will distinguish the barriers to long-term business sustainability. 
- We believe in sharing resources, talking through challenges, holding space for one another, and celebrating our victories.